Essential data practices for improving your hotel’s website strategies The discussion of data standardization is essential in the hotel industry, especially when it comes to the performance of hotel websites and booking engines. Source: Hotel Marketing Essential data practices for improving your hotel’s website strategies
Squeezed by Google, TripAdvisor switches up media strategy As Google ramps up its own travel offerings, online travel agencies are beginning to change up their strategies in retaliation. Source: Hotel Marketing Squeezed by Google, TripAdvisor switches up media strategy
Hilton: Revenue managers must think like customers Cycle dynamics play a big role in revenue management, and revenue managers should be focusing on both the art and science of revenue management as the industry approaches the next phase of the cycle. Source: Hotel Marketing Hilton: Revenue managers must think like customers
Google hotel results now displays distance to attractions Google's hotel search results now are showing searchers how far away a specific hotel is from an attraction you are looking to visit. Source: Hotel Marketing Google hotel results now displays distance to attractions
