Hilton targeting younger travelers for its direct booking strategy Hilton will enact phase two of its “Expect Better, Expect Hilton” marketing campaign beginning next week, with a greater emphasis on social media than its previous advertising blitz last fall. Source: Hotel Marketing Hilton targeting younger travelers for its direct booking strategy
Hotel pricing and room rate optimisation: The complete guide Revenue management and room pricing can become very complex very quickly. The temptation to look no further than the simple room pricing you’re already employing may be hard to resist. Source: Hotel Marketing Hotel pricing and room rate optimisation: The complete guide
New hotel deals experience on Trivago Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences. Source: Hotel Marketing New hotel deals experience on Trivago
Fake TripAdvisor reviews push ‘world’s best’ hotels up the rankings Some of the highest-ranked hotels on TripAdvisor reached the top by using fake reviews, a new investigation from Which? Travel has shown. Source: Hotel Marketing Fake TripAdvisor reviews push ‘world’s best’ hotels up the rankings
