What will OTA 4.0 look like? The OTA is not dead. It will just look very different as each find their own path, whether with better tech, new verticals or new customer segments or an all-in-one model. Source: Hotel Marketing What will OTA 4.0 look like?
Google on leveraging machine learning in travel search Consumers check dozens of websites before making a purchase of a travel product and often spend hours, days and weeks doing so. But some are beginning to change their search and browsing habits. Source: Hotel Marketing Google on leveraging machine learning in travel search
Using targeted messages to strengthen your brand online So that’s visual brand consistency taken care of – but how can a hotel provide precision messaging that doesn’t feel disruptive for a hotel’s potential customers? Source: Hotel Marketing Using targeted messages to strengthen your brand online
Airbnb eliminates most guest fees to take on Booking.com In a game-changing move to better compete against Booking.com, Airbnb is eliminating guest fees for many property managers and hotels that sign up for its service beginning June 4. Source: Hotel Marketing Airbnb eliminates most guest fees to take on Booking.com