How PPC and SEO can (and should) work together One of the biggest advantages PPC data has over SEO data is conversion data at a keyword level. Source: Hotel Marketing How PPC and SEO can (and should) work together
Travel 2.0 takes flight For airlines, hotels, cruise lines, tour companies, and others, opportunities abound to take marketing, sales, and the travel experience to greater heights. Source: Hotel Marketing Travel 2.0 takes flight
GetYourGuide becomes a Unicorn German online travel start-up GetYourGuide has raised USD$484m in an investment led by SoftBank’s USD$100bn Vision Fund. Source: Hotel Marketing GetYourGuide becomes a Unicorn
From booking to staying: how to increase revenue throughout the customer journey Many hotels still rely on brochureware websites. These websites might look pretty, but they don’t know anything about the user or the price of the hotel. Source: Hotel Marketing From booking to staying: how to increase revenue throughout the customer journey