A new way of thinking about your PMS: the API first approach Legacy PMSs make it difficult and costly to connect all systems. Even some modern, cloud-based PMSs aren’t developed in a way that makes connectivity as easy and painless as it should be. Source: Hotel Marketing A new way of thinking about your PMS: the API first approach
Expedia: Getting started with sponsored listings for hotels By using advanced targeting capabilities, Expedia TravelAds helps your hotel increase visibility and connect with travelers during the path to purchase. Source: Hotel Marketing Expedia: Getting started with sponsored listings for hotels
Conversion rate optimization: the most important factors your hotel needs to know about Your conversion rate is affected by an array of factors, some of which may be familiar to you, but others you might not be aware of. Source: Hotel Marketing Conversion rate optimization: the most important factors your hotel needs to know about
TripAdvisor to woo advertisers outside travel and hospitality The company is planning to use the depth of information it has learned about its consumers to attract advertisers beyond travel and hospitality marketers. Source: Hotel Marketing TripAdvisor to woo advertisers outside travel and hospitality
