Marriott unveils category marketing campaign, "Room For Possibility" Marriott for the first time, the company has created a marketing campaign for its “longer stays” category. Source: Hotel Marketing Marriott unveils category marketing campaign, "Room For Possibility"
How to get a fuller picture of your competitors' room rates Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact. Source: Hotel Marketing How to get a fuller picture of your competitors' room rates
How Google is building for the new consumer journey Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding. Source: Hotel Marketing How Google is building for the new consumer journey
Conversion rate optimization: the most important factors your hotel needs to know about Your conversion rate is affected by an array of factors, some of which may be familiar to you, but others you might not be aware of. Source: Hotel Marketing Conversion rate optimization: the most important factors your hotel needs to know about
