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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How Airbnb is growing with online marketing

How Airbnb is growing with online marketing Which ads should we buy? How much should we pay for each ad? How should we measure the performance of each ad? Airbnb built a marketing system to help answer these questions. Source: Hotel Marketing How Airbnb is growing with online marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Competition increasing from hotels and OTAs for Airbnb

Competition increasing from hotels and OTAs for Airbnb While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. Source: Hotel Marketing Competition increasing from hotels and OTAs for Airbnb

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

What Accor’s interest in Air France-KLM means for the travel industry

What Accor’s interest in Air France-KLM means for the travel industry AccorHotels, Airbnb, and everyone else in travel are clearly thinking about what it’ll take to be the “super brand of travel” before other mega brands like Amazon and Google deepen their own investments in the travel space. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The future of ecommerce according to Mary Meeker

The future of ecommerce according to Mary Meeker Social commerce might finally be getting somewhere, particularly with the 18-34 age group. Rather than making direct purchases through social platforms, people are discovering products on social networks in record numbers – and often going on to buy them. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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