European travellers ‘shying away from UK due to Brexit’ Germany has overtaken France as the main declining market, new research shows. Source: Hotel Marketing European travellers ‘shying away from UK due to Brexit’
How to leverage audiences for Google Hotel Ads In 2018, Google made audience segmentation available in Hotel Ads. There are currently three categories available for use in Hotel Ads: remarketing lists, customer match, and similar audiences. Source: Hotel Marketing How to leverage audiences for Google Hotel Ads
Customer data platforms in travel: Worthy of the hype? CMOs spent two-thirds of their 2018 budgets on customer retention and growth, understanding customer needs through analytics. Source: Hotel Marketing Customer data platforms in travel: Worthy of the hype?
The essential email marketing tips every hotelier should know Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. Source: Hotel Marketing The essential email marketing tips every hotelier should know