Why travelers expect brands to deliver an omnichannel experience from start to end?

Why travelers expect brands to deliver an omnichannel experience from start to end?

Why travelers expect brands to deliver an omnichannel experience from start to end? It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Source: Hotel Marketing Why travelers expect brands to deliver an omnichannel experience from start to end?