Travel apps have much room for improvement Many travel industry apps are falling short of user expectations, according to J.D. Power's inaugural U.S. Travel App Satisfaction Study. Source: Hotel Marketing Travel apps have much room for improvement
How to find and convey your hotel’s brand voice through marketing copy Using words that strike a chord with your audience can encourage potential visitors to book directly on your website instead of heading out to the generically-worded OTA booking engines. Source: Hotel Marketing How to find and convey your hotel’s brand voice through marketing copy
Expedia cooks up culinary-centric content hub with Puglia, Italy Expedia Group Media Solutions and the Puglia Tourism Board launched "Puglia Travel Flavors," an Expedia subsite that uses authentic culinary content to attract U.S.- and U.K.-based travelers to the region. Source: Hotel Marketing Expedia cooks up culinary-centric content hub with Puglia, Italy
Why hoteliers should jump on the personalization bandwagon While technology plays a critical role on the facilitation side, the primary push for personalization is coming directly from consumers. Source: Hotel Marketing Why hoteliers should jump on the personalization bandwagon