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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Moving the global travel industry forward

Moving the global travel industry forward Over the past two years, travel start-ups raised a cumulative US$30 billion in funding – almost totaling the amount raised over the past 10 years. The potential for one of these companies to completely change industry dynamics is likely not a matter of if, […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Has Travelport’s GDS business fallen too far behind?

Has Travelport’s GDS business fallen too far behind? Travelport has slowly but consistently lost market share since 2006. Initially, Amadeus was the primary beneficiary, but more recently both Sabre and Amadeus have been benefiting from Travelport’s decline. Source: Hotel Marketing Has Travelport’s GDS business fallen too far behind?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Business travelers ‘warming’ to chatbots, says Booking.com

Business travelers ‘warming’ to chatbots, says Booking.com Business travelers have no preference whether they deal with a chatbot or a human when making bookings, new research suggests. Source: Hotel Marketing Business travelers ‘warming’ to chatbots, says Booking.com

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott, Hilton, IHG: are cuts to group commissions fair play or shortsighted?

Marriott, Hilton, IHG: are cuts to group commissions fair play or shortsighted? IHG has become the latest chain to axe commissions for hotel group bookings. But at a time of rising competition and soaring advertising and marketing costs is this wise? Source: Hotel Marketing Marriott, Hilton, IHG: are cuts to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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