How Marriott taps Salesforce for cross-channel ‘recognition’ of its guests

How Marriott taps Salesforce for cross-channel ‘recognition’ of its guests By combining the loyalty data that guests opt-in to share with Marriott with Salesforce’s CRM-focused Service Cloud, the recognition platform provides Marriott associates with an accurate, 360-degree view of each guests’ profile. Source: Hotel Marketing How Marriott taps Salesforce for […]

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