Why does metasearch matter? Hotel auction sites have been around for over a decade – so why the recent explosion of interest in the topic? Source: Hotel Marketing Why does metasearch matter?
Competition ramps up as firms vie to be the ‘Netflix of business travel’ The ‘consumerisation’ of business travel is driving innovation in the sector as travelers demand more from their employers. Source: Hotel Marketing Competition ramps up as firms vie to be the ‘Netflix of business travel’
Restaurant Local SEO: The Google characteristics of America’s top-ranked eateries Doing Local SEO for restaurants means managing a ton of different ingredients: website SEO, link building, review management, GBP signals, etc. Source: Hotel Marketing Restaurant Local SEO: The Google characteristics of America’s top-ranked eateries
Next-gen hotel websites: The secret to converting digitally savvy travelers The Amazons and Netflixes of the world have spoiled travelers. Unfortunately, most independent hotels still rely on what can best be described as brochureware websites. Source: Hotel Marketing Next-gen hotel websites: The secret to converting digitally savvy travelers