Meeting planners and travel agents prepare for reinvention amid hotel commission cuts

Meeting planners and travel agents prepare for reinvention amid hotel commission cuts Travel agents and meeting planners have remarkably similar views on recent moves by Hilton Worldwide and Marriott International to slash commissions for group bookings. Source: Hotel Marketing Meeting planners and travel agents prepare for reinvention amid hotel commission […]

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Can you trust influencer marketing to deliver real engagement that leads to sales?

Can you trust influencer marketing to deliver real engagement that leads to sales? Influencer rankings aren’t so simple as looking at follower count, or even engagement rate. It’s really about the quality of an influencer’s following, and the likelihood that the following will engage with any sponsored content the influencer […]

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