apaleo partners with SiteMinder to create an open world for hotels The partnership sees apaleo’s PMS integrated with SiteMinder’s platform, so mutual hotel clients of the two companies can automate how they distribute inventory and capture reservations. Source: Hotel Marketing apaleo partners with SiteMinder to create an open world for hotels
British Airways fined £183 million over massive data breach The airline said around 380,000 transactions were affected. Data stolen included names, email addresses and some credit and debit card information. Source: Hotel Marketing British Airways fined £183 million over massive data breach
Facebook has become the storefront for direct-to-consumer brands The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction. Source: Hotel Marketing Facebook has become the storefront for direct-to-consumer brands
Modern travelers are always on, brands must be too As digital continues to mature, there is a shift occurring among marketers: travel marketing and digital travel distribution strategies are converging, and it’s having a major impact on the industry. Source: Hotel Marketing Modern travelers are always on, brands must be too
