Customer data platforms in travel: Worthy of the hype? CMOs spent two-thirds of their 2018 budgets on customer retention and growth, understanding customer needs through analytics. Source: Hotel Marketing Customer data platforms in travel: Worthy of the hype?
The essential email marketing tips every hotelier should know Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. Source: Hotel Marketing The essential email marketing tips every hotelier should know
Increase last minute Easter bookings Here are a few things to consider whilst trying to secure that last batch of bookings before the holiday. Source: Hotel Marketing Increase last minute Easter bookings
Hotels are grappling with accessibility on websites A movement to create online and mobile presences for people with vision and hearing impairments is forcing the hotel industry to take stock of what it is doing and can do to be more inclusive. Source: Hotel Marketing Hotels are grappling with accessibility on websites
