Google is at a crossroads with its ambitions in travel The shopping and buying of travel products is slowly evolving from a pure-play metasearch model to facilitated bookings, especially in the air ticket sector. Source: Hotel Marketing Google is at a crossroads with its ambitions in travel
Improve ad quality score through Google Ads scripts Google Ad scripts are useful tools that can be used for every industry from hotel digital marketing to ma and pop shops doing their own PPC. Source: Hotel Marketing Improve ad quality score through Google Ads scripts
Google Maps Marketing: The ultimate cheat sheet Here's how you can optimize your Google My Business account to ensure you appear on Google Maps, as well as marketing tactics you can employ to improve your local SEO. Source: Hotel Marketing Google Maps Marketing: The ultimate cheat sheet
OTAs put human touch back in booking process OTAs are working to strike a balance between technology and physical customer service, challenging the notion that online players lack the human touch. Source: Hotel Marketing OTAs put human touch back in booking process
