Eight ways to be a winner in hotel operations Operations is the beating heart of the hotel, the place where guest expectations meet reality and lasting impressions are made. Source: Hotel Marketing Eight ways to be a winner in hotel operations
The corporate agenda is changing Business travel consultants today face an expanding role as they think more about strategy, and less about sourcing. Source: Hotel Marketing The corporate agenda is changing
Forrester: Digital marketing spend growing, but search landscape is changing The Forrester research sheds light on how marketers may be adapting their search strategies to account for a slowdown in the format's traditional channels. Source: Hotel Marketing Forrester: Digital marketing spend growing, but search landscape is changing
What hotels can learn about the guest experience from Starbucks The long-term and strategic vision for Starbucks is not just about coffee and compelling you to consume every ounce of caffeine exclusively from them; it’s about the culture. Source: Hotel Marketing What hotels can learn about the guest experience from Starbucks