OTAs put human touch back in booking process OTAs are working to strike a balance between technology and physical customer service, challenging the notion that online players lack the human touch. Source: Hotel Marketing OTAs put human touch back in booking process
Why travelers expect brands to deliver an omnichannel experience from start to end? It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Source: Hotel Marketing Why travelers expect brands to deliver an omnichannel experience from start to end?
Airbnb’s OYO investment could be its ticket to the East Indian budget hotel chain OYO has managed to impress the US company that had inspired it in the first place. Source: Hotel Marketing Airbnb’s OYO investment could be its ticket to the East
6 anomalies in your hotel website analytics data We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Source: Hotel Marketing 6 anomalies in your hotel website analytics data
