European travellers ‘shying away from UK due to Brexit’ Germany has overtaken France as the main declining market, new research shows. Source: Hotel Marketing European travellers ‘shying away from UK due to Brexit’
Why marketing analytics hasn’t lived up to its promise Most marketers understand the importance of analytics, yet most struggle to effectively convert technology, software, and human labor into better business decisions and outcomes. Source: Hotel Marketing Why marketing analytics hasn’t lived up to its promise
Data-driven hotel content: The metrics that matter Identifying the goals of your content and knowing what you want it to achieve will help you determine which metrics to focus on. Source: Hotel Marketing Data-driven hotel content: The metrics that matter
Essential mobile travel stats for hotels in 2019 When it comes to travel, the shift to mobile continues to rise – and not just as a way to find inspiration. Source: Hotel Marketing Essential mobile travel stats for hotels in 2019