How to find and convey your hotel’s brand voice through marketing copy Using words that strike a chord with your audience can encourage potential visitors to book directly on your website instead of heading out to the generically-worded OTA booking engines. Source: Hotel Marketing How to find and convey your hotel’s brand voice through marketing copy
Guest experience vs. guest engagement: Which matters most? Experience and engagement are frequently used interchangeably and, as a result, they often get conflated. Source: Hotel Marketing Guest experience vs. guest engagement: Which matters most?
Tim Berners-Lee laments state of the web but offers hope for travel brands What was supposed to be an open and collaborative platform has been transformed, in Sir Tim Berners-Lee view, into something which manipulates people and is often not to be trusted. Source: Hotel Marketing Tim Berners-Lee laments state of the web but offers hope for travel brands
CWT reports strong 2018 growth Global travel management company CWT has reported a “significant” increase in transaction volumes, sales and revenues for 2018. Source: Hotel Marketing CWT reports strong 2018 growth
