Travel duopoloy spent .6B on marketing in 2018 Expedia Group and Booking Holdings splashed out a record amount on customer acquisition during 2018. Source: Hotel Marketing Travel duopoloy spent .6B on marketing in 2018
Expert tips on hotel website design Throughout the website design process, don’t lose sight of your property’s identity. Source: Hotel Marketing Expert tips on hotel website design
How social proof influences the travel booking cycle A new study revealed that when it comes to planning travel, consumers increasing look to authentic social proof for inspiration and validation. Source: Hotel Marketing How social proof influences the travel booking cycle
TripAdvisor appoints new head for its hotel business unit Walt Disney Company’s senior vice president, global e-commerce of consumer products division, Kanika Soni, will join the company as president of the hotels business unit, effective April 15. Source: Hotel Marketing TripAdvisor appoints new head for its hotel business unit