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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Marriott reports record European growth for 2017

Marriott reports record European growth for 2017 Marriott International has reported its most successful year for signing development contracts in Europe, adding 35 hotels and signing 12,000 rooms in 2017. Source: Hotel Marketing Marriott reports record European growth for 2017

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google analysis for STA Travel lifts lid on online to offline conversions

Google analysis for STA Travel lifts lid on online to offline conversions The results of a Google Analytics 360 study found 40% of web users who came through organic search contributed to online-to-offline conversions. The figure for paid search ads was 22%. Source: Hotel Marketing Google analysis for STA Travel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The hotel of the future is coming

The hotel of the future is coming With the hotel of the future, anything and everything is on the table as brands look to differentiate themselves in the $164 billion U.S. lodging industry. Source: Hotel Marketing The hotel of the future is coming

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Orbitz hacked

Orbitz hacked An Orbitz data breach that occurred on a legacy booking platform and a partner’s platform last year impacted approximately 880,000 payment cards, the OTA said on Tuesday. Source: Hotel Marketing Orbitz hacked

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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