Trivago shares insights into behavior of travelers on its metasearch platform A new report by Trivago shares insights into traveler's hotel search behavior on its platform. Source: Hotel Marketing Trivago shares insights into behavior of travelers on its metasearch platform
Travel loyalty is overdue for disruption We’re in an era of copy-and-paste loyalty programs. Airline, hotel, and car loyalty programs run the conservative game of offering nearly the exact same thing that the competition delivers. Source: Hotel Marketing Travel loyalty is overdue for disruption
The corporate agenda is changing Business travel consultants today face an expanding role as they think more about strategy, and less about sourcing. Source: Hotel Marketing The corporate agenda is changing
Forrester: Digital marketing spend growing, but search landscape is changing The Forrester research sheds light on how marketers may be adapting their search strategies to account for a slowdown in the format's traditional channels. Source: Hotel Marketing Forrester: Digital marketing spend growing, but search landscape is changing
