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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Corporate travel in China means managing complexity

Corporate travel in China means managing complexity As China’s economy grows and trade flourishes, more Western organizations find themselves having to manage corporate travel for remote operations in the Asian powerhouse. Source: Hotel Marketing Corporate travel in China means managing complexity

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Determining timing, priorities of hotel website updates

Determining timing, priorities of hotel website updates Websites are a major part of hotels’ distribution network, so hoteliers need to make sure their websites are up to date and, mostly importantly, functioning. Source: Hotel Marketing Determining timing, priorities of hotel website updates

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Weight of hotel-rating attributes in terms of revenue maximization

Weight of hotel-rating attributes in terms of revenue maximization Researchers from the University of Portsmouth have devised a new method to decompose ratings based on their relevance to hotel performance. Source: Hotel Marketing Weight of hotel-rating attributes in terms of revenue maximization

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Could Google or Amazon end up owning the traveler profile?

Could Google or Amazon end up owning the traveler profile? Discussions around who owns the customer are not new, with the idea of portable profiles often mooted at conferences. But what if it was a big brand such as Amazon, Google or even Booking.com? Source: Hotel Marketing Could Google or […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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