How well are independent hoteliers adapting to the digital age?

How well are independent hoteliers adapting to the digital age?

How well are independent hoteliers adapting to the digital age? While smaller, non-branded properties have managed to increase their online business in recent years, technology adoption in this sector is still constricted, online marketing channels are still underutilized, and direct distribution opportunities are still being missed. Source: Hotel Marketing How well are independent hoteliers adapting to the digital age?