PPC for hotels: Branded keyword CPCs continue to rise in 2019 GCommerce research, along with the supporting data from Merkle, seem to show that Google is employing tactics that are raising CPCs outside of normal factors that we have seen in the past. Source: Hotel Marketing PPC for hotels: Branded keyword CPCs continue to rise in 2019
US hotels exceed expectations in April despite Easter A weaker-than-expected March set the table for a weak April, but U.S. hotel performance exceeded expectations even as ADR growth continues to slow. Source: Hotel Marketing US hotels exceed expectations in April despite Easter
Generation Alpha playing increasing role in travel decisions Though travel marketers often talk about appealing to millennial / Gen Z consumers, new research by Expedia suggests the younger Generation Alpha are increasingly influencing travel purchase decisions. Source: Hotel Marketing Generation Alpha playing increasing role in travel decisions
5 psychological triggers to increase bookings on your website When potential customers are checking out your hotel against the competition, you need every advantage you can get. Source: Hotel Marketing 5 psychological triggers to increase bookings on your website
