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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Skift on using consumer behavior to build a travel media brand

Skift on using consumer behavior to build a travel media brand Skift founder and CEO Rafat Ali discusses how his media company delivers insights across the travel industry by starting with the empowered consumer. Source: Hotel Marketing Skift on using consumer behavior to build a travel media brand

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why are travelers open to alternative accommodations?

Why are travelers open to alternative accommodations? As Airbnb expands its efforts to capture market share in the hospitality segment, the game appears to be changing rapidly and other vacation home platforms are taking notice. Source: Hotel Marketing Why are travelers open to alternative accommodations?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Shatner reminisces on 20 years as Priceline pitchman

Shatner reminisces on 20 years as Priceline pitchman Shatner on Monday was in New York for a media breakfast, and at the urging of Priceline CEO Brett Keller, he reminisced about the start of the relationship. Source: Hotel Marketing Shatner reminisces on 20 years as Priceline pitchman

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Report: Direct distribution is no cheaper for hotels than indirect

Report: Direct distribution is no cheaper for hotels than indirect Hotels which attempt to boost direct bookings at the expense of agencies and OTAs risk having lower occupancy rates with “no measurable” savings on costs, according to a report published this week. Source: Hotel Marketing Report: Direct distribution is no […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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