How Trivago finds ways to make more from less The company has spent less on advertising and marketing, with the goal of making more efficient use of its expenditures in that category. Source: Hotel Marketing How Trivago finds ways to make more from less
Google tests Hotel Price Insights on desktop Higher-priced hotels may see a drop in conversion rates as users are engaged into further research and comparison shopping. Source: Hotel Marketing Google tests Hotel Price Insights on desktop
Travel Tripper merges with Pegasus The combination is backed by a substantial investment from Accel-KKR, a leading technology-focused private equity firm. Source: Hotel Marketing Travel Tripper merges with Pegasus
Booking.com, Expedia & Co were misleading users. They've agreed to change Searching for a hotel room online might soon get a little more transparent, at least for UK consumers. Source: Hotel Marketing Booking.com, Expedia & Co were misleading users. They've agreed to change
