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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

U.S. hotels report decline in occupancy in July

U.S. hotels report decline in occupancy in July The U.S. hotel industry during the month of July recorded a year-over-year dip in occupancy for the first time in 12 months, according to STR. Source: Hotel Marketing U.S. hotels report decline in occupancy in July

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Restaurants and delivery platforms actually can prosper happily ever after

Restaurants and delivery platforms actually can prosper happily ever after How can restaurants capitalize on the benefits associated with increased revenues, while minimizing the risk to their all-important brand? Source: Hotel Marketing Restaurants and delivery platforms actually can prosper happily ever after

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How OpenTable gets a lot of value out of a little data

How OpenTable gets a lot of value out of a little data As recently as 2016, users making reservations through OpenTable would scroll all the way down to the sixth or seventh recommendation before clicking and booking. As of February, users were booking restaurants with an average rank of second […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The new digital KPIs for destination marketers

The new digital KPIs for destination marketers Destination marketers are able to craft and distribute compelling campaigns, what their missing is the digital tools to measure the success of their campaigns. Source: Hotel Marketing The new digital KPIs for destination marketers

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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