Undertourism is the new overtourism Some emerging destinations are framing themselves as peaceful yet exciting alternatives to the packed streets of other cities. Source: Hotel Marketing Undertourism is the new overtourism
Top 12 hotel booking revenue makers of 2018 Varying from direct hotel websites to a new host of third-party channels, the diversity of the lists reflects the rise in consumer choice. Source: Hotel Marketing Top 12 hotel booking revenue makers of 2018
Hotels don’t just do hotels anymore Hostels are borrowing from posh luxury hotels in terms of elevating the guest experience. Midscale hotels are looking to hostels for inspiration on how to “activate” their public spaces. Camping has become glamping. Source: Hotel Marketing Hotels don’t just do hotels anymore
How well are independent hoteliers adapting to the digital age? While smaller, non-branded properties have managed to increase their online business in recent years, technology adoption in this sector is still constricted, online marketing channels are still underutilized, and direct distribution opportunities are still being missed. Source: Hotel Marketing How well are independent hoteliers adapting to the digital age?