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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Pegasus ambitious on its return to the fold

Pegasus ambitious on its return to the fold Hotel computer reservation and technology provider Pegasus predicts a rosier future ahead after putting a turbulent few years behind it. Source: Hotel Marketing Pegasus ambitious on its return to the fold

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

5 tips for reducing your hotel cancellation rates

5 tips for reducing your hotel cancellation rates Cancellations on OTA channels can reach as high as 40%, making it difficult for hotel revenue managers to properly plan and fill their rooms nightly. Here are five revenue and rate strategies your hotel can employ to help counter high cancellation rates. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

When it comes to loyalty, new study reveals split in the perception of hoteliers and their guests

When it comes to loyalty, new study reveals split in the perception of hoteliers and their guests Hoteliers are heavily invested in loyalty programs and in a drive to grow customer bases. Guests, however, are far less engaged in the programs than hoteliers realize, a new Oracle study reveals. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travel trade at ‘watershed’ on distribution

Travel trade at ‘watershed’ on distribution The travel industry is at “a watershed” with Europe’s major network airlines poised to end decades of full-content fare distribution through the GDSs, leaving many travel agents on the side lines. Source: Hotel Marketing Travel trade at ‘watershed’ on distribution

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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