Google updates qualified rates in hotel ads on desktop A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site. Source: Hotel Marketing Google updates qualified rates in hotel ads on desktop
Oyo CEO shares plan for making the ‘most-loved’ brand In merely five years, India’s Oyo Rooms has grown from one property to more than 12,000 rooms in more than 500 cities. Its mission? To become “the most-loved hospitality brand in the world." Source: Hotel Marketing Oyo CEO shares plan for making the ‘most-loved’ brand
Why Book Direct? Highlights From HSMAI Europe’s ROC & DOC 2019 At 2019’s HSMAI ROC & DOC conference, 80 DAYS’ Chris McGuire hosted a series of roundtable discussions about the challenges and opportunities for hotels to drive direct bookings. Source: Hotel Marketing Why Book Direct? Highlights From HSMAI Europe’s ROC & DOC 2019
Google turns on "Reserve" for TripAdvisor Google has turned on their Reserve relationship with TripAdvisor allowing consumers to purchase tickets directly from the Business Profile. Source: Hotel Marketing Google turns on "Reserve" for TripAdvisor
