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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Booking.com’s CMO on tech innovation and bringing data skills in-house

Booking.com’s CMO on tech innovation and bringing data skills in-house Booking.com has brought its data function in-house as it looks to improve “speed and context” and better understand how to measure success online. Source: Hotel Marketing Booking.com’s CMO on tech innovation and bringing data skills in-house

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Are your forms ready for GDPR? Benchmark yourself here

Are your forms ready for GDPR? Benchmark yourself here Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations that lead to a stronger email program. Source: Hotel Marketing Are your forms ready for GDPR? Benchmark […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hilton follows Marriott on group commission cuts

Hilton follows Marriott on group commission cuts Hilton will cut the commissions it pays to third-party group and meetings planners at hotels in the U.S. and Canada from 10 percent to 7 percent effective Oct. 1. Source: Hotel Marketing Hilton follows Marriott on group commission cuts

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Could Airbnb and Amazon drive OTAs out of business?

Could Airbnb and Amazon drive OTAs out of business? Expedia and Booking.com have little chance of going the way of Blockbuster. But in owning some 80 percent of the online booking market, an outside challenge isn’t only inevitable, it’s welcomed. Source: Hotel Marketing Could Airbnb and Amazon drive OTAs out […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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