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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Amex: Optimistic outlook for business travel in 2018

Amex: Optimistic outlook for business travel in 2018 Amex GBT says demand for business travel started the road to recovery last year and is expected to continue growing over the next 12 months. Notable gains are predicted in Europe and Asia, with China and India’s economy leading the way. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Weak dollar a magnet for inbound global travelers

Weak dollar a magnet for inbound global travelers The weakening U.S. dollar might contribute to a boost in international travel spend. That could present an ADR opportunity for hoteliers in some U.S. markets. Source: Hotel Marketing Weak dollar a magnet for inbound global travelers

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

McKinsey & Co. on why digital strategies fail

McKinsey & Co. on why digital strategies fail Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. Source: Hotel Marketing McKinsey & Co. on why digital strategies fail

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Are hotels at war with their guests?

Are hotels at war with their guests? By turning their noses up at OTAs, some hoteliers seem to be effectively at war with modern guests and their booking preferences. Source: Hotel Marketing Are hotels at war with their guests?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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