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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Booking.com: The oral history of travel’s greatest acquisition

Booking.com: The oral history of travel’s greatest acquisition This is the oral history of Priceline’s two deals, the acquisitions of Active Hotels and Bookings B.V., that created Booking.com, and continue to shape the course of online travel and the competitive landscape today. Source: Hotel Marketing Booking.com: The oral history of […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The increasing costs of hotel customer acquisition

The increasing costs of hotel customer acquisition Think twice about that shiny new technology, and about whether or not the efficiencies and functionality it promises is worth the continuing rise in costs. Source: Hotel Marketing The increasing costs of hotel customer acquisition

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia drops Bitcoin after payment problems

Expedia drops Bitcoin after payment problems Expedia has nixed Bitcoin as a payment option after both customers and the business itself reportedly suffered ongoing transaction issues. Source: Hotel Marketing Expedia drops Bitcoin after payment problems

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Google exploits the hospitality industry for profit

How Google exploits the hospitality industry for profit Google denies the hospitality industry the tools provided to all other market sectors to market their businesses products and services to customers via Google My Business. Source: Hotel Marketing How Google exploits the hospitality industry for profit

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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