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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

OTAs breaking away from performance marketing addiction

OTAs breaking away from performance marketing addiction Although the trend started to take shape earlier, in the second quarter five OTAs – headquartered in the United States, India and Argentina – all shrunk their marketing spend as a percentage of revenue. Source: Hotel Marketing OTAs breaking away from performance marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How hotels can take advantage of Instagram business profiles

How hotels can take advantage of Instagram business profiles To maximize the potential success of Instagram marketing, you need to switch your hotel’s Instagram account into a business profile. Source: Hotel Marketing How hotels can take advantage of Instagram business profiles

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google upgrades holiday travel search, offers hotel discounts

Google upgrades holiday travel search, offers hotel discounts Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, and has started offering exclusive hotel discounts to paying users of Google One cloud storage. Source: Hotel Marketing Google upgrades holiday travel search, offers hotel discounts

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why Europe’s OTAs are acquiring brick-and-mortar agencies

Why Europe’s OTAs are acquiring brick-and-mortar agencies Europe’s new Package Travel Directive makes it increasingly difficult for independent agents to offer deals cost-effectively. Source: Hotel Marketing Why Europe’s OTAs are acquiring brick-and-mortar agencies

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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