Facebook to release “travel marketing playbook”, identifying top trends for 2019

Facebook to release “travel marketing playbook”, identifying top trends for 2019 At its APAC Travel Summit, Facebook released its Measure What Matters Travel Marketing Playbook – a guide for travel marketers, to help them navigate the complexities of the travel industry’s digital ecosystem. Source: Hotel Marketing Facebook to release “travel marketing playbook”, identifying top trends for 2019

Competing with the sharing economy requires hotels to re-thinking brand and experience

Competing with the sharing economy requires hotels to re-thinking brand and experience Airbnb’s disruption of the hotel industry is significant, both existentially and economically. Understanding what consumers want lies at the heart of the battle between hotels and Airbnb. Source: Hotel Marketing Competing with the sharing economy requires hotels to re-thinking brand and experience