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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

UK hotels off to a bad start in 2018

UK hotels off to a bad start in 2018 Hotels in the UK experienced a rough start to 2018, with escalating costs leading to a 3.9 per cent year-on-year decline in profit per room. Source: Hotel Marketing UK hotels off to a bad start in 2018

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How audience data is changing travel metasearch

How audience data is changing travel metasearch The trick to an effective metasearch strategy is for advertisers – whether the OTAs or hotel chains – to better understand the audiences completing the search and use that insight to inform their bids. Source: Hotel Marketing How audience data is changing travel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The applicability of blockchain in the hospitality sector

The applicability of blockchain in the hospitality sector Using distributed-ledger technology, blockchain technology removes the middleman in transactions, such as hotel bookings or gaining loyalty program points. Source: Hotel Marketing The applicability of blockchain in the hospitality sector

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Booking Holdings reports Q4 room nights growth of 17%

Booking Holdings reports Q4 room nights growth of 17% Booking Holdings, formerly known as Priceline Group, reported higher-than-expected sales in its latest quarter as the online travel company got a boost from a rise in bookings and strong performance at its international operations. Source: Hotel Marketing Booking Holdings reports Q4 […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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