Why it pays to take control of rate parity It’s easy to understand why rate parity is important but it’s one of those aspects of revenue management that are easy to overlook – especially during high season, when resources are scarce and time is precious. Source: Hotel Marketing Why it pays to take control of rate parity
eBook: The travel marketer’s guide to mastering display advertising The free Skift eBook explores the current state of digital travel marketing and provides a comprehensive list on how to improve campaign performance. Source: Hotel Marketing eBook: The travel marketer’s guide to mastering display advertising
Google quietly launches new hotel booking experience The new hotel search experience includes better price filtering, easier-to-find amenity information and the ability to book right from Google. Source: Hotel Marketing Google quietly launches new hotel booking experience
How to diagnose traffic drops on your hotel website – part two The second of this two-post series shows how to determine why your channels might have dropped in four key areas: organic traffic, paid search traffic, referral traffic, and social traffic. Source: Hotel Marketing How to diagnose traffic drops on your hotel website – part two
