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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Why small property owners see OTAs as a “necessary evil”

Why small property owners see OTAs as a “necessary evil” For independent hotel and B&B owners, the competition against online travel agencies is weakening as the OTAs’ market position only seems to strengthen. Source: Hotel Marketing Why small property owners see OTAs as a “necessary evil”

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OTAs grab larger share of Marriott bookings

OTAs grab larger share of Marriott bookings OTAs increased their share of Marriott International hotel bookings in 2017, but the company expects that a full integration of the Marriott and Starwood loyalty programs will reduce their slice of the pie. Source: Hotel Marketing OTAs grab larger share of Marriott bookings

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Trends shaping the travel startup ecosystem

Trends shaping the travel startup ecosystem In 2017 alone, investors pumped $5.3 billion into new travel-related startups. And for the most part those startups have embraced four trends that are overtaking the industry. Source: Hotel Marketing Trends shaping the travel startup ecosystem

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Webjet signs hotels onto blockchain

Webjet signs hotels onto blockchain Australian OTA Webjet has signed up three travel agencies and a hotel chain to a blockchain solution it has built with Microsoft to address data exchange issues in the travel industry. Source: Hotel Marketing Webjet signs hotels onto blockchain

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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