Data accuracy biggest barrier to personalisation for hotel marketers

Data accuracy biggest barrier to personalisation for hotel marketers A survey from Travel Technology Europe reveals that many hotel and travel companies want to embrace greater personalisation in their marketing but are being held back by data accuracy issues. Source: Hotel Marketing Data accuracy biggest barrier to personalisation for hotel […]

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The respect of ‘why’

The respect of ‘why’ “Because I said so,” ends our inquiry, shuts the door and disrespects the questioner, all at the same time.  Explaining what we need and why allows us to engage. It creates a connection of mutual respect. When a bureaucrat or authority figure refuses to explain ‘why’, […]

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