How hoteliers navigate evolving distribution channels A panel at the Hotel Data Conference discussed the various distribution channels available to hoteliers and the benefits and challenges they offer. Source: Hotel Marketing How hoteliers navigate evolving distribution channels
Cornell Center for Hospitality Research publishes hotel brand reputation analysis Cornell University’s Center for Hospitality Research has released an index and analysis of hotel brand reputation in the United States and Canada. Source: Hotel Marketing Cornell Center for Hospitality Research publishes hotel brand reputation analysis
Growing pains for influencer marketing raise questions for travel brands Influencers are still getting a chunk of some travel brands’ marketing budgets, but the amount of pull they have over travelers’ trip decisions is questionable. Source: Hotel Marketing Growing pains for influencer marketing raise questions for travel brands
Creating Facebook clickbait is a fool’s errand in the world of hospitality The recent privacy scandal which has put the social giant at the centre of a federal investigation, seems to have done ‘virtually nothing’ to sway travel marketers Source: Hotel Marketing Creating Facebook clickbait is a fool’s errand in the world of hospitality