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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Travelers don’t turn to OTAs for travel research

Travelers don’t turn to OTAs for travel research Some 85% of travelers do their travel searching activity outside of OTA websites, using content sites, social networks and other cues to get their ideas, according to Amadeus data. Source: Hotel Marketing Travelers don’t turn to OTAs for travel research

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Lufthansa customers getting discount for direct web bookings

Lufthansa customers getting discount for direct web bookings Lufthansa Group customers in April will begin getting a 5 euro discount for long-haul reservations made through its own website and via direct connects. The so-called “basic fares” won’t be available in GDSs. Source: Hotel Marketing Lufthansa customers getting discount for direct […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Cost of customer acquisition risen dramatically in groups and meetings market

Cost of customer acquisition risen dramatically in groups and meetings market The total costs can reach upwards of 35% of room revenue on many pieces of group business when all third-party commissions and other booking costs are considered, according to a new report by Kalibri Labs. Source: Hotel Marketing Cost […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Report reveals trends in online meeting bookings

Report reveals trends in online meeting bookings A new report looking at data from online meeting room bookings reveals the rapid digitalisation of the industry, along with key trends in meetings. Source: Hotel Marketing Report reveals trends in online meeting bookings

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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