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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

SEM: Why traditional growth strategies fail

SEM: Why traditional growth strategies fail Google Adwords and Facebook Ads are hyper-competitive, so unless your company has an advantage, such as a strategic business advantage like Booking.com, it’s easy for competition to respond. Source: Hotel Marketing SEM: Why traditional growth strategies fail

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Is the hotel commission model on borrowed time?

Is the hotel commission model on borrowed time? Marriott’s move to reduce commissions on group bookings is clearly a disruption – and forces much-needed change in the meetings industry. Are we witnessing the end of third-party commissions? Source: Hotel Marketing Is the hotel commission model on borrowed time?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

What corporate travel is saying about Marriott’s commission cut

What corporate travel is saying about Marriott’s commission cut The news that Marriott International will reduce groups and meetings commissions from 10% to 7% sent some in the corporate travel community reeling, while others said they had known it was only matter of time. Source: Hotel Marketing What corporate travel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Sabre adds new lodging content

Sabre adds new lodging content Sabre entered agreements with Bedsonline, Travelbound and the Expedia Affiliate Network to make their content available in the new Sabre Content Services for Lodging. Source: Hotel Marketing Sabre adds new lodging content

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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