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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How the Dorchester Collection uses data to find problems and humans to fix them

How the Dorchester Collection uses data to find problems and humans to fix them Information tools can’t always figure out why people feel the way they do or how to solve their problems. For that, you need humans: to look, and, once they have understood the problem, to apply their […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Accor digital chief welcomes GDPR

Accor digital chief welcomes GDPR New EU data privacy laws are an opportunity to drive up customer loyalty by showing them their privacy is taken seriously, according to French hospitality giant Accor. Source: Hotel Marketing Accor digital chief welcomes GDPR

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The OTA battlefield: Legislation to loyalty

The OTA battlefield: Legislation to loyalty The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Source: Hotel Marketing The OTA battlefield: Legislation to loyalty

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Airbnb overtook Booking.com

How Airbnb overtook Booking.com According to SimilarWeb data, Airbnb.com’s traffic was 6% behind Booking.com in march 2017, but by march 2018 they held a 20% gain – leaving them behind only TripAdvisor and Expedia. Source: Hotel Marketing How Airbnb overtook Booking.com

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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