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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

What is the one thing that could disrupt OTAs?

What is the one thing that could disrupt OTAs? It is a new business model or platform that can deliver demand to airlines and hotels at a significantly lower customer-acquisition cost. Source: Hotel Marketing What is the one thing that could disrupt OTAs?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why travel brands are particularly ripe for digital innovation

Why travel brands are particularly ripe for digital innovation The travel sector is already disrupting itself and disrupting itself again because it has all the makings of things that are going on in the consumer markets right now, which is in the direct-to-consumer, service-based moment. Source: Hotel Marketing Why travel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How blockchains for hotel reservations work

How blockchains for hotel reservations work Koddi walks us through a hypothetical example of a reservation blockchain where we want to develop a blockchain that manages reservations between hotel suppliers and OTAs. Source: Hotel Marketing How blockchains for hotel reservations work

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

More hotel loyalty programs experiment with revenue-based models

More hotel loyalty programs experiment with revenue-based models For both flights and hotel stays, travelers will have to invest more in 2018 for the same status they earned in 2016 or 2017. Here’s what to expect from the travel loyalty industry in 2018. Source: Hotel Marketing More hotel loyalty programs […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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