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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

TripAdvisor launches new performance analytics for hotels

TripAdvisor launches new performance analytics for hotels The new analytics come on the heels of a series of enhancements to TripAdvisor’s advertising solutions for accommodation providers, developed based on feedback from businesses. Source: Hotel Marketing TripAdvisor launches new performance analytics for hotels

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb keen to wean hotels off OTAs

Airbnb keen to wean hotels off OTAs Airbnb says it may have to tweak its commercial model for hotels but it is determined to offer an alternative distribution channel to the big global OTAs. Source: Hotel Marketing Airbnb keen to wean hotels off OTAs

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

While TripAdvisor takes a lead, most of travel search is still up for grabs

While TripAdvisor takes a lead, most of travel search is still up for grabs A new study finds that 56% of organic searches in the travel and hospitality industry are open to competition. Source: Hotel Marketing While TripAdvisor takes a lead, most of travel search is still up for grabs

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Best Western taps IBM Watson to offer personalized travel planning tips

Best Western taps IBM Watson to offer personalized travel planning tips Best Western is the latest hospitality and travel brand to leverage AI to provide vacation-planners with more personalized experiences. Source: Hotel Marketing Best Western taps IBM Watson to offer personalized travel planning tips

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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