Have consumer direct hotel programs peaked? The percentage of consumers who book direct through a hotel’s website dipped recently, approximately one year after the major chains engaged in a massive campaign to drive travelers to book away from OTAs. Source: Hotel Marketing Have consumer direct hotel programs peaked?
The evolution of the hotel booking journey By using digital influencers, hoteliers have the opportunity to build loyalty before guests even come to stay. Source: Hotel Marketing The evolution of the hotel booking journey
Two hotel brands that have mastered influencer marketing In the era of celebrity endorsements and the Insta-famous, influencer marketing is having a moment. Hilton Garden Inn and Marriott are two well-known brands that have used influencers as part of their marketing strategies. Source: Hotel Marketing Two hotel brands that have mastered influencer marketing
Sabre eBook explores what’s next in travel retail The report shows what successful personalisation and customisation looks like, and previews the future of the airline and agency retail landscape. Source: Hotel Marketing Sabre eBook explores what’s next in travel retail