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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Booking Holdings reports Q4 room nights growth of 17%

Booking Holdings reports Q4 room nights growth of 17% Booking Holdings, formerly known as Priceline Group, reported higher-than-expected sales in its latest quarter as the online travel company got a boost from a rise in bookings and strong performance at its international operations. Source: Hotel Marketing Booking Holdings reports Q4 […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Is Google Flights the next KAYAK?

Is Google Flights the next KAYAK? The travel market has long been dominated by two key players; Booking Holdings and Expedia. But now, Google has been flying under the radar and gaining momentum in the industry. Source: Hotel Marketing Is Google Flights the next KAYAK?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why TripAdvisor and Trivago could be in trouble

Why TripAdvisor and Trivago could be in trouble Analyst Guggenheim’s Jake Fuller takes a look at the industry, warning that travel metasearch could be under threat this year, as Booking Holdings and Expedia are expected to shift their budgets toward Google and TV campaigns. Source: Hotel Marketing Why TripAdvisor and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Savings is corporate travel’s false god

Savings is corporate travel’s false god Among the things travel buyers care about, savings is arguably the most essential, the most visible, the most measured. Yet, there is a much brighter future ahead for anyone who can increase the effectiveness of a program’s trips. Source: Hotel Marketing Savings is corporate […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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