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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Introducing hotel campaigns on Google Hotel Ads

Introducing hotel campaigns on Google Hotel Ads Google began the soft rollout of Hotel campaigns on March 8th, marking a major milestone in the ongoing evolution of Google Hotel Ads. Starting in June, Google will completely transition all accounts to this new structure. So, what exactly does this update mean […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

New feature on Google Hotel Ads: Occupancy filters

New feature on Google Hotel Ads: Occupancy filters One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches: you could only search for rooms for two people. Source: Hotel Marketing New feature on Google Hotel Ads: Occupancy filters

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Understanding travel’s personalization revolution

Understanding travel’s personalization revolution Today, travel executives realize, building more relevant and personalized customer experiences is critical because it helps differentiate their brands in an increasingly competitive market. Source: Hotel Marketing Understanding travel’s personalization revolution

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google plans to string its travel assets together

Google plans to string its travel assets together At the Skift Europe Forum Google said the industry should expect Google to continue to partner with the current OTA players to optimize its long-standing ad-based models, in both search and metasearch, rather than compete as a rival player trying to compete […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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