Google’s conflicted travel strategy pushes forward Google has developed solid travel booking and itinerary management tools, but won’t push fully into the online travel booking business because of its lucrative role in online advertising. I Source: Hotel Marketing Google’s conflicted travel strategy pushes forward
Behind TripAdvisor’s renewed push to inspire travelers beyond just making sales Already 750 content providers have signed up for TripAdvisor’s new feed of personalized recommendations from friends, social media influencers, and publishers, debuted earlier this month. Source: Hotel Marketing Behind TripAdvisor’s renewed push to inspire travelers beyond just making sales
Egencia on what business travelers value most The company released findings from a survey of more than 5,500 business travelers identifying the top considerations when booking business trips. Source: Hotel Marketing Egencia on what business travelers value most
How U.S. and UK travelers differ when on the company dime Business travelers from the U.S. are more likely to disregard travel policy and do whatever they want. Source: Hotel Marketing How U.S. and UK travelers differ when on the company dime