What the New TripAdvisor Feed means for hotels? It means you should revisit your current marketing plan and focus on branding, as the new platform will combine the feed design, similar to Twitter, the social experience of friends, similar to Facebook and expert guidance of the original travel guides. Source: Hotel Marketing What the New TripAdvisor Feed means for hotels?
TripAdvisor’s social network: Taking FB and Instagram head on? The move has garnered positive response from many in the marketing industry, as it could shift Tripadvisor’s role in the traveler’s digital journey from that of research and intent, to that of discovery and inspiration. Source: Hotel Marketing TripAdvisor’s social network: Taking FB and Instagram head on?
Global hotel rates to increase 3%, says BCD Travel The increase in hotel rates is largely due to demand growth slightly outpacing supply in most markets, according to the BCD Travel 2019 Industry Forecast. Source: Hotel Marketing Global hotel rates to increase 3%, says BCD Travel
Expedia data shows hotel preferences of Chinese travelers Chinese travelers are broadening their accommodation choices, with an impressive 55 percent staying at independent hotels with local flavor, versus 49 percent at international chains. Source: Hotel Marketing Expedia data shows hotel preferences of Chinese travelers