6 ways AccorHotels is transforming its digital strategy Maud Bailly, AccorHotels’ chief digital officer, explains how the French hotel company is transforming its digital offering to better serve guests and ultimately to take share away from OTAs. Source: Hotel Marketing 6 ways AccorHotels is transforming its digital strategy
Business travelers primed for dynamic pricing, Travelport finds A recent survey conducted by Travelport reveals that business travelers are open to receiving personalized ads based upon their previous travel purchases and their online browsing history. Source: Hotel Marketing Business travelers primed for dynamic pricing, Travelport finds
Hotelbeds and Singapore Airlines announce holiday packaging tie-up A new holiday packaging pact between Hotelbeds Group and Singapore Airlines will offer bundled flights and hotels to the carrier’s passengers. Source: Hotel Marketing Hotelbeds and Singapore Airlines announce holiday packaging tie-up
Google continues to encroach gradually on OTA turf The tech giant’s most recent move was to begin offering exclusive hotel discounts via its Google One cloud storage platform, at the same time announcing the development of a “hotel-plus-flight product.” Source: Hotel Marketing Google continues to encroach gradually on OTA turf