Fragmented distribution makes corporate hotel booking compliance a challenge

Fragmented distribution makes corporate hotel booking compliance a challenge Traditionally, the way to book hotel accommodation was through GDSs, but now fragmentation rules: OTAs, independent properties not on the GDSs, hotel booking agencies, disruptors, corporate and TMCs’ negotiated rates are all in the mix. Source: Hotel Marketing Fragmented distribution makes […]

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Data accuracy biggest barrier to personalisation for hotel marketers

Data accuracy biggest barrier to personalisation for hotel marketers A survey from Travel Technology Europe reveals that many hotel and travel companies want to embrace greater personalisation in their marketing but are being held back by data accuracy issues. Source: Hotel Marketing Data accuracy biggest barrier to personalisation for hotel […]

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