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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Europe’s tourism spots plot escape from the too-many-tourists trap

Europe’s tourism spots plot escape from the too-many-tourists trap The range of solutions floated at ITB Berlin this week included tightening up on Airbnb rentals, better management of tourism flow and widespread use of digital tools. Source: Hotel Marketing Europe’s tourism spots plot escape from the too-many-tourists trap

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travel sites push for easier air fare comparison, airlines oppose move

Travel sites push for easier air fare comparison, airlines oppose move A push for federal regulations aimed at making comparison shopping easier for travelers could require airlines to share data on fares and fees with online travel agencies like Expedia, Orbitz and Travelocity. Source: Hotel Marketing Travel sites push for […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

DACH travel industry hit hardest by customer hesitation online

DACH travel industry hit hardest by customer hesitation online Customers across Europe are now more hesitant to commit to an online booking than this time last year, as shown by soaring website abandonment rates in the travel industry, with hotels (97.7%) from Germany, Austria and Switzerland (DACH), the hardest hit. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Booking.com wants to “win” private accommodation without mimicking Airbnb

Booking.com wants to “win” private accommodation without mimicking Airbnb At ITB in Berlin this week, Booking.com CEO Gillian Tans is more outspoken about its challenger in the world of private accommodation. Source: Hotel Marketing Booking.com wants to “win” private accommodation without mimicking Airbnb

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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