How TripAdvisor changed travel TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did. Source: Hotel Marketing How TripAdvisor changed travel
Airbnb in a price war with Booking.com As the companies’ strategies for growth converge, more and more rental listings can be found on multiple sites, often with wildly divergent pricing due to different fee structures and pricing algorithms. Source: Hotel Marketing Airbnb in a price war with Booking.com
Travel agents switching to complex high-margin business models Agency business models are increasingly changing with some agents experimenting at selling Linked Travel Arrangements, a category of booking created last month by the new Package Travel Regulations. Source: Hotel Marketing Travel agents switching to complex high-margin business models
GBTA renames hotel committees The GBTA says the word ‘hotel’ no longer fully reflects the various accommodation options travel buyers are utilising or considering for their travel programs. Source: Hotel Marketing GBTA renames hotel committees