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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Booking.com defends pricing after Swiss launch investigation

Booking.com defends pricing after Swiss launch investigation Booking.com is defending its policy on the commissions it charges in Switzerland after a state agency opened an investigation into alleged “abusive” pricing. Source: Hotel Marketing Booking.com defends pricing after Swiss launch investigation

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google rolling out tabs to Hotel Knowledge Panel

Google rolling out tabs to Hotel Knowledge Panel Google added tabs to local panels of most businesses in June of this year, but not hotels. Now, it seems like tabs are rolling out to the Hotel knowledge Panel as well. Source: Hotel Marketing Google rolling out tabs to Hotel Knowledge […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why hotel brands shouldn’t ignore LinkedIn for B2B marketing

Why hotel brands shouldn’t ignore LinkedIn for B2B marketing Being a business-focused network, LinkedIn readers are actively looking for information and are naturally more likely to engage. That’s why 77% of B2B marketers plan to increase their use of LinkedIn in the future. Source: Hotel Marketing Why hotel brands shouldn’t […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The changing face of hotel representation

The changing face of hotel representation The nature of hotel representation is changing but the philosophy behind it hasn’t, says Geoff Andrew, CEO, Worldhotels. He thinks representation has a future despite the onslaught of OTAs, sharing economy and new soft brands. Source: Hotel Marketing The changing face of hotel representation

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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