GBTA renames hotel committees The GBTA says the word ‘hotel’ no longer fully reflects the various accommodation options travel buyers are utilising or considering for their travel programs. Source: Hotel Marketing GBTA renames hotel committees
AccorHotels pre-packages new range of luxurious experiences More than 50 bespoke packages have been released by AccorHotels across its luxury and upscale brands, inviting travellers to take advantage of hotel contacts and avoid the need to plan everything around their hotel stay. Source: Hotel Marketing AccorHotels pre-packages new range of luxurious experiences
Google says it’s time for travel marketers to rethink loyalty The company thinks you should separate your travel loyalty program from your understanding of retention and customer lifetime value. Source: Hotel Marketing Google says it’s time for travel marketers to rethink loyalty
Rising protectionism threatens to derail business travel spending breakout Global business travel spending reached $1.33 trillion in 2017, advancing 5.8 percent over 2016 levels, according to the GBTA BTI Outlook, a new report released today at GBTA Convention 2018. Source: Hotel Marketing Rising protectionism threatens to derail business travel spending breakout