Trivago concedes it overspent on advertising, lowers forecasts

Trivago concedes it overspent on advertising, lowers forecasts A revenue shortfall tied to the way Trivago works with advertisers kicked in faster than expected, and the hotel-search site, known for its omnipresent TV advertising, didn’t tamp down its commercials fast enough. Source: Hotel Marketing Trivago concedes it overspent on advertising, […]

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