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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Is Google Flights the next KAYAK?

Is Google Flights the next KAYAK? The travel market has long been dominated by two key players; Booking Holdings and Expedia. But now, Google has been flying under the radar and gaining momentum in the industry. Source: Hotel Marketing Is Google Flights the next KAYAK?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why TripAdvisor and Trivago could be in trouble

Why TripAdvisor and Trivago could be in trouble Analyst Guggenheim’s Jake Fuller takes a look at the industry, warning that travel metasearch could be under threat this year, as Booking Holdings and Expedia are expected to shift their budgets toward Google and TV campaigns. Source: Hotel Marketing Why TripAdvisor and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Savings is corporate travel’s false god

Savings is corporate travel’s false god Among the things travel buyers care about, savings is arguably the most essential, the most visible, the most measured. Yet, there is a much brighter future ahead for anyone who can increase the effectiveness of a program’s trips. Source: Hotel Marketing Savings is corporate […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Trivago Industry Insights: United Kingdom

Trivago Industry Insights: United Kingdom With the aim to give UK hoteliers in-depth information on and actionable insights into traveller preferences and behaviours, Trivago has compiled detailed trend reports for Scotland, Wales, Northern Ireland and all regions in England. Source: Hotel Marketing Trivago Industry Insights: United Kingdom

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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