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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

OpenTable began a revolution. Now it’s a power under siege.

OpenTable began a revolution. Now it’s a power under siege. Almost 20 years ago, a new company came on the scene promising to revolutionize the tedious and often frustrating chore of securing a restaurant reservation. Two decades on, though, the company faces a number of troubles that threaten that hold. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotels have one major advantage over OTAs: Access to guests

Hotels have one major advantage over OTAs: Access to guests If hotels can enhance the quality of their relationship with guests during the stay because of what they know about the guest before and after they arrive, they can demonstrate more value than the OTAs can. Source: Hotel Marketing Hotels […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Bot, button, bluetooth – three technologies hunting for direct hotel bookings

Bot, button, bluetooth – three technologies hunting for direct hotel bookings The phone. The mobile device that turned us all into dutiful Internet addicts has pulled a 180 and is now lord high gatekeeper to the physical world as well. Source: Hotel Marketing Bot, button, bluetooth – three technologies hunting […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The power of data: the new corporate travel currency?

The power of data: the new corporate travel currency? There has been a lot of talk about advanced technologies such as AI and machine learning in recent years. Corporate travel providers are just now experimenting with the use of predictive analytics to guide strategic investments for the future. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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