OTAs: Blaming Google will not lead to disruptive innovation OTAs complaints about Google are sounding very similar to the complains that hotels have expressed towards OTAs in the past. Source: Hotel Marketing OTAs: Blaming Google will not lead to disruptive innovation
Younger travelers more likely to consult with travel advisors A comprehensive survey of travelers found that it’s baby boomers – not millennials – who are more likely to bypass travel advisors in favor of going online to book trips. Source: Hotel Marketing Younger travelers more likely to consult with travel advisors
Egencia launches carbon emissions dashboard for hotel bookings The company has launched a set of new dashboards to allow clients to see the carbon emissions related to their air and hotel bookings. Source: Hotel Marketing Egencia launches carbon emissions dashboard for hotel bookings
Why intent-based marketing is the future of digital advertising Today’s internet users simply don’t have the time nor the patience for irrelevant messaging thrust upon them by advertisers. Source: Hotel Marketing Why intent-based marketing is the future of digital advertising
