Curating customers biggest challenge in luxury hospitality

Curating customers biggest challenge in luxury hospitality Hotels today must carefully create a strong point of view designed to attract “the right crowd,” that is, a specific clientele that will feel in harmony with the hotel’s perspective and consequently comfortable with other like-minded guests. Source: Hotel Marketing Curating customers biggest challenge in luxury hospitality

Marketers struggle to track audiences after Facebook and Google scale back data for GDPR

Marketers struggle to track audiences after Facebook and Google scale back data for GDPR Google’s and Facebook’s preparations for the General Data Protection Regulation have caused a headache for marketers that relied on the platforms for ad targeting. Source: Hotel Marketing Marketers struggle to track audiences after Facebook and Google scale back data for GDPR