Attribute-based selling comes to hotel reservation systems Amadeus is implementing attribute-based selling as part of its new guest reservation system being adopted by IHG. Source: Hotel Marketing Attribute-based selling comes to hotel reservation systems
New software uses machine learning to increase hotel website conversions By predicting visitor behaviour, the product segments users in real-time and identifies the ideal offer for each one, allowing the hotel’s website to be automatically customised for each individual user. Source: Hotel Marketing New software uses machine learning to increase hotel website conversions
Google Hotel Ads joins Google Ads Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds. Source: Hotel Marketing Google Hotel Ads joins Google Ads
Booking.com remains banned in Turkey The İstanbul 5th Commercial Court of First Instance has ruled for the continuation of a ban imposed on online hotel booking platform. Source: Hotel Marketing Booking.com remains banned in Turkey