Hotels fight back on OTAs’ dominance of online guest bookings A change in the relationship between OTAs and hotel operators will be driven by campaigns to promote direct bookings, new players such as Google and Facebook looking to enter the market, and the power of large brands, who will make up 90% of new-build hotels and are increasingly looking to move away from using the platforms. Source: Hotel Marketing Hotels fight back on OTAs’ dominance of online guest bookings
Is hotel luxury dead? When hotel discount brokers offer “luxury” accommodations at $49 a night, as occurred during the recent Independence Day holiday, does the word “luxury” have any useful meaning? Source: Hotel Marketing Is hotel luxury dead?
Expedia says packages are better for hotels than room-only Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group. Source: Hotel Marketing Expedia says packages are better for hotels than room-only
Sabre alters company structure Sabre has created a new organization, Travel Solutions, that encompasses its Travel Network, Airline Solutions and data and analytics solutions units. Source: Hotel Marketing Sabre alters company structure