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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Why OTAs will line up against blockchain adoption

Why OTAs will line up against blockchain adoption Don’t expect online travel agencies to necessairly rush into any decentralizing technology such as Blockchain. The reality is the online travel agencies sit at the top of the 50-year-old distribution-food chain. Source: Hotel Marketing Why OTAs will line up against blockchain adoption

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Winding Tree: Bringing blockchain to the travel industry

Winding Tree: Bringing blockchain to the travel industry Few intermediaries currently dominate the market. A brake pad for further innovative development of the distribution of travel offers. Source: Hotel Marketing Winding Tree: Bringing blockchain to the travel industry

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

HOTREC unveils its assessment of OTA practices

HOTREC unveils its assessment of OTA practices Hotels are losing control over their products and distribution, as many conditions are dictated by the dominant platforms. Consumers are also often mislead and unduly pressured by online intermediaries towards immediate bookings while considering making a purchase decision. Source: Hotel Marketing HOTREC unveils […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airlines ‘making it more difficult to compare fares’

Airlines ‘making it more difficult to compare fares’ Comparison shopping is key to protecting consumer choice, but is threatened by airline attempts to bypass independent distribution channels. Source: Hotel Marketing Airlines ‘making it more difficult to compare fares’

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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